Dr Amal Salama - Insurance & Medical Claims Director, FakihIVF
Today’s healthcare insurance customer has increasingly higher expectations. Customer centricity is separating market leaders from the pack in mature markets with innovation in product and digital engagement attracting and retaining customers. Is the individual customer as important in the region or is price the driving factor to retention? How are leading insurance companies and healthcare providers retaining customers in this digital era? How are customer behaviour modification programs executed in other regions and how does the GCC compare?